My colleague and I are overall very pleased with our finished product, it conforms very nicely to the criteria set by our recipient and is in keeping with the style and aesthetics of their previous promotional videos, focused mainly on the students, their creative work and development in order to sell what it is that the company promotes which in this case is safe, creative and fun learning. The feedback we received from our initial viewing with our peers was universally positive. This enthusiasm and enjoyment was shared by all the students who agreed to be filmed for the promotional trailer as well as the recipient company and its representative.
Wednesday, 25 April 2012
Tuesday, 24 April 2012
Monday, 23 April 2012
First Rough Edit of Berzerk Productions Promotional Video - Halfway Point
- Making it colourful with the text to achieve a more happy and inviting mood
- Using quick fades at the beginning and ending of clips
- Using the actual logo for the company
- Showcasing the learning and fun from the clips
- Using cuts specifically to create more impact
Tuesday, 17 April 2012
Treatment
Bezerk productions is a highly successful theatre production company located in and around the Reading area and is specialist in state, private, and home educational fields which began in 1994.
When we began we were told to do something creative to make something that's short and sweet. Something to tell the audience that the company is contructively educational, relaxed and fun. There's no specification as to what exactly has to be done in terms of what the product will actually be.
When we began we were told to do something creative to make something that's short and sweet. Something to tell the audience that the company is contructively educational, relaxed and fun. There's no specification as to what exactly has to be done in terms of what the product will actually be.
We created a short 30 second promotional video. The aim of the video is to create a multipurpose promotional video to appeal to a cross range of audiences we aimed to achieve this by capturing the essence of Bezerk the students and their creative work as well as the fun and inspirational attitude of the professionally trained coaches towards their students and peers.
Relevant legislation to be followed
After discussion with our clients at Berzerk Productions we agreed that we were to not use the promotional video we create on any other website or in any other features. It will be copyright to them and their use only, we are simply allowed to upload it to YouTube for use and viewing. The company logo will be featured within the video to establish the copyright as a visual image.
1. Restricted acts
It is an offence to perform any of the following acts without the consent of the owner:
Copy the work.
Rent, lend or issue copies of the work to the public.
Perform, broadcast or show the work in public.
Adapt the work.
The author of a work, or a director of a film may also have certain moral rights:
The right to be identified as the author.
Right to object to derogatory treatment.
- · Acts that are allowed
- Fair dealing is a term used to describe acts which are permitted to a certain degree without infringing the work, these acts are:
- Private and research study purposes.
- Performance, copies or lending for educational purposes.
- Criticism and news reporting.
- Incidental inclusion.
- Copies and lending by librarians.
- Acts for the purposes of royal commissions, statutory enquiries, judicial proceedings and parliamentary purposes.
- Recording of broadcasts for the purposes of listening to or viewing at a more convenient time, this is known as
time shifting
. - Producing a back up copy for personal use of a computer program.
- Playing sound recording for a non profit making organisation, club or society.
(Profit making organisations and individuals should obtain a license from PRS for Music.)
Discussion with client & agreed outcomes
Our general brief given by our contractor included very few but specific criteria these were that the video by child friendly featuring class activities and games etc. but must contain relevant written details in order to influence the child’s parents or carers into opting for perhaps even a free trial secession at one of their multiple classes. The video must also include a catchy piece of recognisable or identifiable music to grab instant attention.
31/01/12
18:03 Zac: Scott we im looking to obtain a working brief to produce an artefact for a company and I was wondering if there was anything you have that we could have a crack at it.
22:47 Scott: Yeah sure, if you can get hold of camera you can bring to class we would love you to put a BWYT (Bezerk Woodley Youth Theatre) advert together just make sure you check with the Bezerkers that they are happy to be filmed alright buddy, see you Tuesday. Good work tonight btw
23:12 Zac: Sweet nice one fella, would it be possible for you to knock up a written or hard copy for me at some stage please?
23:37 Scott: Yeah sure just make sure to remind me and I’ll put one together when I get a spare minute and email you a copy over ok.
32/01/12
13:56 Scott: also we’ve got matt coming into watch next week and I’m sure he’d be happy to get involved and have a look at what you’re working on, have a good week buddy.
14/02/12
15:07 Zac: Scotty me and my project partner have put together a short montage of rushes and rough edit for you to take e a look at when you get a free moment, if you could get us a little feedback asap please that would be great.
17:49 Scott: cheers have a chat in class tonight looks like it’s shaping up nicely though J
03/03/12
15:36 Zac: we’ve got a couple of variations of the final stages of the rough edit as we are moving towards the collusion of our projects practical time so if I could hear back from you ASAP that would be ideal please.
04/03/12
11:22 Scott: Yeah nice boys, if you could cut it down from around the 50 it is at the moment to 3o or so that would be ideal perhaps loose that tracking shot of Simon or whatever and swap out the narration for a soundtrack not too fussy about what just keep it clean yeah.
14:54 Zac: No worries I’ve got something that I think will work nicely.
15:03 Scott: nice one buddy I’ll leave you to it then.
20/03/12
15:22 Zac: done dusted let me know what you think and how we did, we managed to cut it down to thirty one seconds so pretty close and I took “make them Laugh” from singing in the rain so it goes quite nicely with what we do ha-ha.
15:28 Scott: Love it if it were up to me lads you could have an A it’s a nice little advert well done J
15:33 Zac: Distinction, but it’s the thought that counts ha-ha J Brainstorm
After brainstorming our ideas of what we could possibly do with our clients, we chose to do a promotional video for Berzerk Productions
Tuesday, 27 March 2012
Production Log
We booked out the camera that is to be used to film the productions and interview the clients within the company. We've wrote down questions down to ask in the interviews and have discussed how we are going to follow through with this brief and work towards completing it.
The editing process ran smoothly so far, with all the chosen clips for the editing picked out, we'll debate what to do with the style of editing, the length of the
After finishing with all the clips, it came to 31 seconds in total, which is exactly what we had been hoping to achieve. We took a sample from the song Make 'Em Laugh from the musical Singing In The Rain as the soundtrack to go under as it's happy and upbeat, with the lyrics talking about theatre. The end product is really appropriate to the company and suits it in all aspects.
The deadline for the entire production was: 30th March 2012, we finished our production on the 27th March 2012.
The editing process ran smoothly so far, with all the chosen clips for the editing picked out, we'll debate what to do with the style of editing, the length of the
After finishing with all the clips, it came to 31 seconds in total, which is exactly what we had been hoping to achieve. We took a sample from the song Make 'Em Laugh from the musical Singing In The Rain as the soundtrack to go under as it's happy and upbeat, with the lyrics talking about theatre. The end product is really appropriate to the company and suits it in all aspects.
The deadline for the entire production was: 30th March 2012, we finished our production on the 27th March 2012.
Tuesday, 28 February 2012
Materials List
For rescources and equipment we are going to need :
We will use a form of camera use to film an action that is happening but continuously from different angles instead of having constant cuts which makes it looks as if it's a completely different sequence. We are most likely to use 2 cameras on tripods and a third person using a camera free hand to gain a different aspect of shots.
We are going to use Adobe Premiere Pro for our editing phase, using the software to cut parts and cue them up, adding transitions, text and effects to create an attractive promotional video for the company.
- 1 - 3 cameras
- tripods
- editing software
We will use a form of camera use to film an action that is happening but continuously from different angles instead of having constant cuts which makes it looks as if it's a completely different sequence. We are most likely to use 2 cameras on tripods and a third person using a camera free hand to gain a different aspect of shots.
We are going to use Adobe Premiere Pro for our editing phase, using the software to cut parts and cue them up, adding transitions, text and effects to create an attractive promotional video for the company.
Tuesday, 7 February 2012
Production Diary 7th February 2012
Today we booked out the camera that is to be used to film the productions tonight and interview the clients within the company. We've wrote down questions down to ask in the interviews and have discussed how we are going to follow through with this brief and work towards completing it.
Tuesday, 24 January 2012
Preparation, example answers for example questions.
With reference to examples explain the differences between a contractual brief and a competition brief.
The differences between a contractual brief and a competition vary. From my own experience during my course I have receieved contractual briefs in where I am told the guidelines I need to follow in order to achieve a certain grade; we are told what we must do for our work, to follow the briefs, we all have to submit our own versions of the same work. In relation to this, a competition brief is similar to a contractual brief, you are given the same brief as other people, and you must contend to produce the best piece of work corresponding to the brief. For example to a contractual brief, in my Unit 27 Factual Programming unit, we were given a brief to produce a 9 minute documentary on a subject of our choice, then given guidelines corresponding to the brief that we must follow in order to pass the project. In relation to a competition brief, the Short cuts 2012 Film Festival gives participants a chance to enter their film to the competition, with a maximum length of 20 minutes, they give guidelines for the genres that are eligible for entree and they state that the film entered must have been completed after the 1st of January 2009 and not have been entered before to the festival.
With reference to a current brief, give an explanation of your roll in a group project you have been working on. What are your duties? What professional qualities do you need to fulfil the brief?
Within my unit 27 factual programming course I had the role of director and cameraman. These roles meant my duties were to oversee the entire project and give the final say in the editing, I also was in charge of getting all recorded footage and audio. Professional qualities that were needed to fulfil this brief included: time management, good working attitude towards teams and a knowledge of media and camera working.
With reference to a specific example, explain your interaction with the client and what changes, or further understanding occurred.
In my extended project I am collaberating with my project partner Zac to perform three covers. We initially decided to create our own comical song, but then changed our ideas after meeting with our client and discussing how well this project would work. We then changed our project to covering three songs in a performance, given further understanding of our brief.
With reference specific examples, explain what new skills you developed during the undertaking of a brief.
A skill I have developed during one of my briefs in Film Studies would be the creation and development of step-outlines. Step-outlines are an alternative to storyboarding and scripts, giving a more in-depth analysis of a film in pre-production stages so that it can be portrayed in a more exact manner when filmed. My brief was to create a step-outline or a storyboard for my made-up film, I chose the path with a more detailed description - enhancing my skills of pre-production techniques.
With reference to an example, explain the opportunities and constraints you encountered with a brief and how you responded to them.
A constraint I encountered with the brief given in my unit 27 nine minute documentary project was to have on-location footage. Our documentary was about the fear of flying, we initially planned to go to Heathrowe or Gatwick airport, then noticed we would have to get a filming permit - which was near-impossible to obtain for a small college production. We responded to this by using archive footage for this part of the project as a replacement, then used other scenes for on-location footage.
The differences between a contractual brief and a competition vary. From my own experience during my course I have receieved contractual briefs in where I am told the guidelines I need to follow in order to achieve a certain grade; we are told what we must do for our work, to follow the briefs, we all have to submit our own versions of the same work. In relation to this, a competition brief is similar to a contractual brief, you are given the same brief as other people, and you must contend to produce the best piece of work corresponding to the brief. For example to a contractual brief, in my Unit 27 Factual Programming unit, we were given a brief to produce a 9 minute documentary on a subject of our choice, then given guidelines corresponding to the brief that we must follow in order to pass the project. In relation to a competition brief, the Short cuts 2012 Film Festival gives participants a chance to enter their film to the competition, with a maximum length of 20 minutes, they give guidelines for the genres that are eligible for entree and they state that the film entered must have been completed after the 1st of January 2009 and not have been entered before to the festival.
With reference to a current brief, give an explanation of your roll in a group project you have been working on. What are your duties? What professional qualities do you need to fulfil the brief?
Within my unit 27 factual programming course I had the role of director and cameraman. These roles meant my duties were to oversee the entire project and give the final say in the editing, I also was in charge of getting all recorded footage and audio. Professional qualities that were needed to fulfil this brief included: time management, good working attitude towards teams and a knowledge of media and camera working.
With reference to a specific example, explain your interaction with the client and what changes, or further understanding occurred.
In my extended project I am collaberating with my project partner Zac to perform three covers. We initially decided to create our own comical song, but then changed our ideas after meeting with our client and discussing how well this project would work. We then changed our project to covering three songs in a performance, given further understanding of our brief.
With reference specific examples, explain what new skills you developed during the undertaking of a brief.
A skill I have developed during one of my briefs in Film Studies would be the creation and development of step-outlines. Step-outlines are an alternative to storyboarding and scripts, giving a more in-depth analysis of a film in pre-production stages so that it can be portrayed in a more exact manner when filmed. My brief was to create a step-outline or a storyboard for my made-up film, I chose the path with a more detailed description - enhancing my skills of pre-production techniques.
With reference to an example, explain the opportunities and constraints you encountered with a brief and how you responded to them.
A constraint I encountered with the brief given in my unit 27 nine minute documentary project was to have on-location footage. Our documentary was about the fear of flying, we initially planned to go to Heathrowe or Gatwick airport, then noticed we would have to get a filming permit - which was near-impossible to obtain for a small college production. We responded to this by using archive footage for this part of the project as a replacement, then used other scenes for on-location footage.
Tuesday, 17 January 2012
Competition brief
The Sundance London Short Film Competition is powered by Greenwich Council.
!
SUNDANCE LONDON
FILM AND MUSIC FESTIVAL 2012
—
SHORT FILM
COMPETITION BRIEF
Event Background
Robert Redford, the non-profit Sundance Institute and AEG Europe have joined forces to present Sundance London
(SDL), a four-day multi-disciplinary arts festival that will include film screenings, live music performances, discussions,
panels and other public cultural programming to be held 26th – 29th April, 2012 at The O2. The Festival will take
place in London at Greenwich Peninsula for the first time in its history.
The Short Film Competition
As part of Sundance London, and in partnership with Greenwich Council and Ravensbourne, we are launching a short film competition with the winning entry being shown as part of the Sundance London film programme. To celebrate the competition and festival links to Greenwich, the place where time began and the home of Greenwich Meantime, the competition theme will focus on the concept of ‘time’. The Brief the film challenge is to produce a three to five minute short film around the theme of ‘Story of Our Time’ Entrants can interpret ‘Story of Our Time’ in any way they choose and films can be in documentary, animation, live action, comedy, drama or any other preferred format or genre. The only mandatory requirements are that you:
• Produce a film that is entirely original in content
• Is between three and five minutes long (including credits)
• Abide by all the rules set out in the terms and conditions regarding areas such as rights, clearances and
defamatory or illegal content.
Deadlines
The Sundance London Short Film Competition 2012 will be launched on Wednesday, 14 December 2011. The deadline for submitting entries will be 5pm on Thursday, 28 February 2012.
Judging Greenwich Council will convene a panel of respected judges to select a shortlist of 25 nominated films to be considered for the final prize. A further panel will be selected by the Sundance Institute to judge the shortlisted finalists.
Judges will assess each entry against the following three criteria —
(a) An excellent creative idea
(b) Excellent craft and technical execution
(c) On Brief
The winner will have their film premiered at Sundance London 2012, which will be held at The O2, Greenwich Peninsula, London in April 2012.
For more information on The Sundance London 2012 Short Film Competition please refer to the competition Terms & conditions and visit the website.
Above is an example of a competition brief used to appeal to a mass market drawing in severeal competitors all striving to achieve the goal of producing the winning entry conforming closely if not perfectly tothe brief given.
Negotiated brief
negotiated brief
Victoria Kate Cichocki
Section 1
Brief Title- Alice in wonderland animation
In this project I will work towards producing a stop motion animation based on a paragraph from the book Alice's adventures in wonderland, This will include making models and scenery, drawing concepts and storyboards and animating.
The final animation will be of a length no shorter than 30 seconds.
This project relates to my work and ideas because I have studied a chapter from the book Alice's adventures in wonderland in a previous project and was able to understand the text so that I could make an accurate representation of it, I have also experimented with digital storytelling in a stop motion animation project, and came up with concepts for 3D models of scenes and characters.
This use of 3D relates to the course I will be studying at university as it involves the design and creation of 3D characters and environments from concepts and will help me gain a better understand in 3D modelling, increasing my understanding of the subject and also helping me to extend my creative ability and experience in 3D modelling by learning from the mistakes I made last time to ensure that the standard of my 3D modelling increases. I will put emphasis on trying to make the 3D models reflect their description in the book because I think this is important to show my ability to design characters based on somebody else's ideas.
Section2
My main influence for this project is 3D sculpture, particularly 3D characters and scenery. The 3D part of this project has inspired me to conduct research into the design of 3D models as a starting point to this project. This will include the methods of building of armatures, how to build the models so that they will move correctly. This is relevant to my project because this research will help with my understanding of the correct procedures and techniques involved in the making of 3D models. I will find examples of 3D models from current and past animations to help me develop my ideas.
I will also research into representations of the characters and scenes from the book and look to the text in the book to see if they have been created as they where described in the book.
I will get my research from the following sources;
Books and magazines
The complete animation guide
Get started in animation
The fundamentals of animation
The Animators survival kit
Imagine Magazine
Alice’s adventures in wonderland
Websites
Aardman website
West midlands animation forum
Hot animation studios
Films and television programs
Aardman animations
Wallace and Gromit
Chicken run
Tim Burton animations
The nightmare before Christmas
Coralline
The corpse bride
James and the giant peach
Hot animation
Bob the builder
Luna Jim
Fireman Sam
Section 3
I will research different methods of creating models for stop motion animation and I will experiment before I make a decision about what to use. Plan to make models using modelling clay (plasticine) to develop my 3D character models. This will include using modelling tools. I also plan to use the correct lighting .I will use my research along with the chosen media to influence experiments to help me develop the best methods of creating the models.
I plan to plan my animation with storyboards , sound effects and lip sync that will lead to producing an animatic in adobe premiere pro I will then use dope sheets to plan my animation. I will use an appropriate program such as monkey jam or make AVI to put my final animation together.
Time-scale
Week 1: Mon start research
Week 2: Mon have research finished
Week 3: Tues start development
Week 4: Mon Scripts, record voice and sounds, make storyboards and animatic, fill in dope sheets
Week 5: Make models and set
Week 6: Mon start animating
Week 7: Put animation together in program,
Week 8: Evaluate project.
Section 4
I will make notes throughout my project and my method of recording the critical response to my ideas will be to record my progress with the project on my blog so I can go back to it later to help evaluate the project. I will also make a questionnaire for people to fill after they have viewed my animation to help me critically review my work to determine its success.
I will also evaluate and compare my work against my original plans and intentions and also compare my final work against the animations I have researched.
Section 1
Brief Title- Alice in wonderland animation
In this project I will work towards producing a stop motion animation based on a paragraph from the book Alice's adventures in wonderland, This will include making models and scenery, drawing concepts and storyboards and animating.
The final animation will be of a length no shorter than 30 seconds.
This project relates to my work and ideas because I have studied a chapter from the book Alice's adventures in wonderland in a previous project and was able to understand the text so that I could make an accurate representation of it, I have also experimented with digital storytelling in a stop motion animation project, and came up with concepts for 3D models of scenes and characters.
This use of 3D relates to the course I will be studying at university as it involves the design and creation of 3D characters and environments from concepts and will help me gain a better understand in 3D modelling, increasing my understanding of the subject and also helping me to extend my creative ability and experience in 3D modelling by learning from the mistakes I made last time to ensure that the standard of my 3D modelling increases. I will put emphasis on trying to make the 3D models reflect their description in the book because I think this is important to show my ability to design characters based on somebody else's ideas.
Section2
My main influence for this project is 3D sculpture, particularly 3D characters and scenery. The 3D part of this project has inspired me to conduct research into the design of 3D models as a starting point to this project. This will include the methods of building of armatures, how to build the models so that they will move correctly. This is relevant to my project because this research will help with my understanding of the correct procedures and techniques involved in the making of 3D models. I will find examples of 3D models from current and past animations to help me develop my ideas.
I will also research into representations of the characters and scenes from the book and look to the text in the book to see if they have been created as they where described in the book.
I will get my research from the following sources;
Books and magazines
The complete animation guide
Get started in animation
The fundamentals of animation
The Animators survival kit
Imagine Magazine
Alice’s adventures in wonderland
Websites
Aardman website
West midlands animation forum
Hot animation studios
Films and television programs
Aardman animations
Wallace and Gromit
Chicken run
Tim Burton animations
The nightmare before Christmas
Coralline
The corpse bride
James and the giant peach
Hot animation
Bob the builder
Luna Jim
Fireman Sam
Section 3
I will research different methods of creating models for stop motion animation and I will experiment before I make a decision about what to use. Plan to make models using modelling clay (plasticine) to develop my 3D character models. This will include using modelling tools. I also plan to use the correct lighting .I will use my research along with the chosen media to influence experiments to help me develop the best methods of creating the models.
I plan to plan my animation with storyboards , sound effects and lip sync that will lead to producing an animatic in adobe premiere pro I will then use dope sheets to plan my animation. I will use an appropriate program such as monkey jam or make AVI to put my final animation together.
Time-scale
Week 1: Mon start research
Week 2: Mon have research finished
Week 3: Tues start development
Week 4: Mon Scripts, record voice and sounds, make storyboards and animatic, fill in dope sheets
Week 5: Make models and set
Week 6: Mon start animating
Week 7: Put animation together in program,
Week 8: Evaluate project.
Section 4
I will make notes throughout my project and my method of recording the critical response to my ideas will be to record my progress with the project on my blog so I can go back to it later to help evaluate the project. I will also make a questionnaire for people to fill after they have viewed my animation to help me critically review my work to determine its success.
I will also evaluate and compare my work against my original plans and intentions and also compare my final work against the animations I have researched.
The work above is an example of a negotiated brief, it's key characteristics are defined by the negotiable clause generally defined within the contract meaning there is room for edits to be made to the task in which to reevaluate the parameters of the said tasks.
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