For working in the creative media sector, you would more than likely often be required to work and respond to a certain style of brief asked of you; be it contractual, negotiational or competition, each brief has it's own requirements.
Contract brief -
A contract brief is an agreement of two or more parties, signing a contract to agree to the terms and conditions of the contract, all parties must sign this before anything can be done. An advantage of contract agreements to briefs would be that the deal is then a legal document in which neither sides can pull out of. However a disadvantage of this is that if the brief agreed on the contract isn't completed, the contract can become useless or often result in a court case.
Here is an example of a contractual brief.
Formal brief -
A formal brief is the type of brief that may change during the process due to other requirements/inability to complete requirements, this is the brief that may be considerably more 'relaxed' than others. the layout of a formal brief would be more understandable than most , it would allow the client to understand and create the product with more efficiency.
Here is an example of a formal brief in a letter...
Negotiated brief -
A negotiated brief is an agreement initially given, then altered to the needs of all parties. The end result is in effect an evolved idea from the contributed ideas of all parties, but still meets the needs of the original requirements; if one client decides that one of the ideas suggested for the product wouldn't be efficient, they would come to a decision on how to make things work better and still meet the needs of the brief. The brief could come from a discussion in which the idea itself arises.
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