Responding To A Brief - Notes

1. Interpreting the brief

• When you are interpreting a brief that you are given, you as the producer must correctly work out what you need to do to meet the needs of the brief. Once given a brief, you must complete something to satisfy the client, to establish and clarify the user or client for the proposed product in order to inform the design decisions. As the producer, you must find and evaluate information related to the brief that you are given to achieve and develop the best possible results.

2. Developing & refining the design concept

• As the producer of the brief, you must develop the initial ideas, and then brainstorm multiple ideas. After this you must refine the ideas so that they meet the parameters of the brief. Finally in this stage of the development process you must refine these last ideas so that they meet the final requirements of the brief.

3. Liasing with the client

• When liasing with the client, you must agree on the communication process (how often you meet to discuss). Upon each of these meetings you must present concepts for work at appropriate stages during the design process, as required. As the producer you are required to pro-actively seek and act on feedback from the client. During these meetings, both the client and the producer must agree on concept for work that complies with the brief given.

4. Planning the production of the work

• Identify all components required to produce the work
• Assess technical requirements given associated with the production using any guidelines
• Identify and consult with any support services required
• Document the workflow consistency within the concept of the brief

5. Completing the production of the work

• Collect and/or organise required components for work
• Produce and/or monitor the production of work ensuring that all parametres of the brief are met
• Accurately document the work progress in a format appropriately to the nature of the design and requirements to the brief

6. Specifications

• The scope of the work
• The medium required
• It's size
• It's cost
• Target audience
• Time frames
• Quantities
• Siting

7. Constraints

• Cost
• Distribution
• Number of items
• Time frames
• Budget

8. Pertinent information

• Industry standards
• Design standards
• Material characteristics
• Style considerations
• Legal, contractual, ethical and copyright consierations
• Health & Safety
• New technology
• Current trends

9. Formats for concept submission

• DVD/CD/VHS
• Book/Magazine
• Storyboard
• Size ratios
• Scripts

10. Formats for documentation of workflow

• Treatment
• Storyboard
• Script
• Amendments
• Filming schedule
• Shot list
• Take list
• Cast list
• Crew list
• Location list
• Editing log
• Budget
• Risk assessment
• Continuity documentation

11. Agreeing on concept may involve...

• Negotiation
• Formal contract for work
• Disscussion with client
• Viewing of rushes
• Costs
• Multiple presentations